Why I Named My Kitchen & Bath Remodeling Company Red Apple Renovations

It's a bit different. Definitely not your average kitchen and bath remodeling company name. I get asked occasionally why I chose "Red Apple" so I'll share my story with you.

When I started my remodeling company, I wanted a professional name from which I could build a brand. In the Boston metro area, the vast majority of construction companies are named after their owners. This leads to a bunch of “Murphy Construction” or “Fitzgerald Builders.” Most of these names are not particularly memorable. I considered "Matey Renovations" but it just didn't evoke a lasting image.

So I pondered a name that was about the company, not just about me. Building and growing a company, like completing a successful remodeling project, is a team effort. It requires input and excellence for everybody to make things work. I didn’t want the name of the company to be a reflection of my ego, but rather a name that all employees could embrace.

What would convey a strong New England feeling? In addition to being the quintessential gift for a favorite teacher, there is nothing that conveys a stronger feeling of New England than a crisp red apple.

Here is some "food" for thought:

• Did you know that "apple" is one of the oldest English words? It used to refer to "fruit" in general. Our renovations are the fruit of our labor, so "Apple" is a natural fit.
  
  
• Red is associated with energy, strength, power, determination as well as passion. It is a color that is emotionally intense. Consider its high visibility attribute: it is used on stop signs, stoplights, and fire equipment. In heraldry, red is used to indicate courage. In addition, it is a color found in many national flags.

The combination of Red + Apple results in a perfect image of what my company brings to its customers: we are passionate about our renovation projects. Next time you see a red apple, think of us.